On April 24th, DM Union held its annual General Assembly at Solbjerg Plads, gathering Digital Management students for an evening of reflection on the past year and insight into what’s ahead. The session was conducted by CBS’s Organizational Consultant Mick Scholtka, with Vice President Gréta Besenyei documenting the minutes. Margrét María Marteinsdóttir, the Union’s President, opened the evening by presenting the Board’s Report, highlighting key developments and accomplishments across the Union. The Annual Report and Budget were then presented by William Evers from the finance department.
One of the year’s most impactful internal changes was the implementation of Google Workspace, a project led by the newly established IT department. The department also collaborated with the finance team to develop a new transaction system, allowing students to purchase tickets directly through the website and download them to their Google or Apple Wallets. With this came an event calendar on the website where students can subscribe to the DM Union calendar. This streamlined process significantly improved the event registration experience. Alongside that, the IT department published event articles written by Gréti and Margrét, and also expanded the assignment bank, offering more resources to students.
Marketing saw remarkable results after revamping its graphic strategy. This new approach boosted visibility dramatically, increasing story reach from 264 to 2,533 accounts and post reach from 471 to 4,829. This tenfold increase in reach played a major role in the success of the Union’s events, helping them sell out faster and reach more students than ever before.
Socially, the Union experienced one of its most active and successful terms yet. The Gala event sold out in under 25 minutes, with the biggest gathering attracting 186% more attendees compared to previous academic years. In total, 1,327 tickets were sold throughout the yearv. Three events had waitlists, a testament to the growing demand, and the Union averaged 106 tickets per event, a number exceeding the year before.
This year also saw strong ongoing partnerships with DJØF and KPMG, in addition to event-based collaborations with IDA and COLLAB.
In the 24/25 academic year, the Union reported a total revenue of 130,725 DKK and expenses of 117,211 DKK, resulting in a profit of 13,514 DKK. This surplus gives the Union the opportunity to start the next academic year stronger than ever, while still having enough to host a proper end-of-year celebration before summer break. Gala was, unsurprisingly, the most expensive event of the year, resulting in a net loss of 14,528 DKK to ensure it was as grand as possible. Following Gala, the FCK and Halloween events were the next most expensive, and together they accounted for more than three-quarters of total event costs.
The finances and the Board’s Report were approved, along with William’s proposal to align the Union’s fiscal year with the academic calendar, shifting from the traditional fiscal year 01.01–31.12 to the academic year 01.08–31.07. This change will make financial reporting and operations more streamlined and effective moving forward.
The General Assembly ended with what everyone had been waiting for: the election of the new board. The candidates presented themselves with short speeches, and attendees cast their votes. Just 15 minutes later, DM Union had a new Board: Anna Toes Rhode, Harshal Choudhary, Herman Slinning, Johanne Skat, Phoebe Jarina, and William Evers. We wish the new board the very best as they continue building on this year’s legacy!
